New Forms of media publishing

New media publishing changes the traditional way to broadcast news. Several types of tools are used such as:

- Media types of blog
1. Moblog; i.e. Jo Ito
2.Vlog; i.e. Josh Leo`s Vlog
3. Photolog; i.e. Chu Chu`s Photolog

- Youtube
- Online newspaper; i.e. The New Straits Times

Youtube may be the most popular media of publishing. People use it as tool for advertising, political campaign, creating awareness campaign and many more. For instance, Earth Hour campaign is published in Youtube. For political, the election night of President Barack Obama is published in Youtube.

Kress (1997, p.56) stated that visual text brought to electronic era have some advantage as it is easier to control in sense that sound can be added and combined with text when in paper, it can not be done that way. Some people do not like to read so when publishers bring up the news or issue to Youtube for example, people can be reached through video. Sometimes it is more enjoyable to get news from video than read.

Another example is online newspaper. For those people who do not have time to buy newspaper or lazy to buy, they still can get news online. It is more convinient nowadays as technology such as internet is part of the lifestyle.

Reference List:

Earth Hour 2009, video recording, Youtube.

Kress, G 1997, Page to screen: taking literacy into electronic era, Allen & Unwin, New South Wales, Australia, viewed on 15th June 2009, http://www.library.unisa.edu.au/webservices/fedoraldap/default.aspx?bibid=558359.